Who Are We?
You know...we're writers. Business writers. Copywriters. Promotional writers. Marketing writers. Advertising writers. Public Relations writers. Letter writers. Sales writers. Commercial writers. Whatever you want to call us, it comes down to this: we handle any type of writing project, business communications, product promotion, public relations, advertorial, you name it. If you need something written, Writers & Co. can do the job.

What Do We Do?
We write persuasive, compelling and convincing, just-gotta-have-it sales copy to catapult your company past making payroll -- to making it big time.

Examples of the types of projects we’re hired to do include brochures, print ads, press releases, articles, direct mail, product packaging, newsletters, web site copy, pitch letters, corporate bios, proposals, business plans…that’s what we do.

Who's Your Leader?
Avi Fertig, who founded Writers & Co. in May 2000, is a graduate of Brooklyn College and completed postgraduate coursework at New York University and School of Visual Arts. His first job as a copywriter came in the early 1990s when New York-based Ideas Inc, a remarkably prolific boutique agency and marketing concept incubator, hired him.

During this time, Avi had the good fortune of receiving personal instruction from Direct Marketing legend Lois Geller (Mason & Geller Direct Marketing), and Sal DeVito, the ruthlessly honest (and brilliant) copywriter and co-founder of the eponymous agency, DeVito/Verdi. Avi learned the ropes, and built his reputation, working on dozens of accounts (Tourneau and Perrier among these) as a copywriter and as a marketing consultant.

An important aspect of Avi’s experience is his time spent working client-side. These years, first as the Marketing Director for Royal Wine Corporation, the world's largest importer, producer and distributor of luxury and ethnic food products, and then as the Marketing Director for Barrie House Coffee, the largest specialty coffee roaster on the East Coast, allow Avi to fully appreciate the marketing and promotion process from both sides of the fence. He has the rare capacity to conceive wildly creative and risky ideas, while remaining entirely pragmatic, realistic, and conscious of the client’s true needs, goals, and budget.

Today, as the president of Writers & Co., Avi works closely with his handpicked team of talented writers to generate powerful, yet targeted promotional copy for an impressively diverse community of companies, organizations and political figures.